Why Stage?

You will make more money.
U.S. Housing and Urban Development reports that a staged home will sell, on average, 17% higher than an un-staged home and in a Home Gain Survey of over 2000 realtors, it was discovered that sellers who typically spent $500 on staging services recovered over 343% of the cost in the sale of their home.

Your house will sell faster, which equals less headaches and hassles.
Research shows that well staged homes sell 32% faster than non-staged homes. The New York Village Voice reported that the average number of days an un-staged home is on the market is 30.9 versus 13.9 for a staged home.

Most home sellers cannot view their house objectively.
If you can’t see objectively, you can’t package effectively. Have a staging professional get your home into its most advantageous condition for showing.

Only 10% of home buyers can visualize the potential of a home.
This is why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

The longer your home is on the market, the lower the price will be. So stage first!
According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! Don’t be in a position where you have to lower your price. The money you make may be tax-free. The money you spend is tax deductible. Take advantage of a possible tax-free capital gain by getting every dollar possible!

Leaving your house in “as is” condition will help sell the competition.
Competition is stiff and buyers have very high expectations. Successful agents know that the key to selling fast and for top dollar is professional staging.


Inspect Your Home Room by Room – Clean carpeting, have windows professionally cleaned inside and outside, neutralize walls, remove extra knick knacks displaying items in groups of 3’s are best, replace light bulbs so you have plenty of light in each room, remove or re arrange furniture where necessary, remove any live plants that are brown and looking old, repair loose doorknobs, leaky faucets and re-caulk where necessary.

De-Clutter – remove at least 50% of your personal items to give your home a fresh appearance. Removing personal photos, trophies, awards and hobby items allows potential buyers to focus on the great features your homes has to offer without those distractions.

Kitchen – Kitchens sell homes. Clear off your counter tops except for designer touches you would see in a decorated model home, remove all items displayed on the refrigerator, wipe down all cabinets, clean all appliances inside and out, update hardware on cabinets if it is dated, and organize all cabinet shelves and the pantry.

Bathrooms – They should sparkle. A must is to remove any mildew and mold. Re-caulk where necessary, wipe down cabinets, replace hardware if necessary, do not display any personal toiletry products, empty waste basket, and replace old bath rugs and decorative towels.

Closets – Make them appear larger than they really are. Remove all items on the floor, organize your clothes by color and style, make sure that the clothes are not bunched together to give the appearance of plenty of space, and pack away any items not being used.

Scent – You can bake fresh cookies or a pie that will leave a welcoming scent throughout the home for potential buyers as they walk through the front door, leaving all lights on and some soft music adds a nice touch when your home is being shown or held open by your real estate professional. Make sure pet smells are corrected, pet feeding bowls are clean or put away and that pet bedding is clean or put out of sight as well.

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